Why Feature Webisodes? - What Makes a Webisode?
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Lots of television channels have their very own Web sites, which feature information on the stationís various shows (and the celebrities related to such programming). Itís in fashion for such sites to offer even more than this to their visitors. In many cases, they also offer online video of the shows theyíve featured through TV. SoÖarenít these Webisodes, too?
According to the strict definition of Webisode, Internet video defined by this terms must debut online. Programs which first appear on broadcast or cable television may be featured via Web video at a later date, but this doesnít make them Webisodes. Like streaming video itself, Webisodes are defined by the Internet.
If a serialized, entertaining program is debuted on the Web via streaming video, each separate video becomes a Webisode. Technically, this is all it takes for any program to be considered a true Webisode on the Internet. There are, however, some characteristics which seem prevalent in most Webisodes found online.
Webisodes are generally shorter in length than traditional televised programs (which most commonly range from 23 to 46 minutes in length minus commercials), averaging at under 10 minutes each. Also, Webisodes can be viewed completely free of advertising. Some Webisodes do feature short commercials or ad-based text somewhere on the screen, though generally these spots are shorter than whatís found in televised programs. Even in spite of the length and the Internet medium, Webisodes can be as slick, polished and well-produced as any program seen on television.
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