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WEBSITE CONTENT

Why Do I Need Video and or Audio On My Website?
By: Shane Kukec
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    2006-10-04

    Table of Contents:
  • Why Do I Need Video and or Audio On My Website?
  • Look at it...
  • There are many...
  • The simple answer...

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    Why Do I Need Video and or Audio On My Website?


    (Page 1 of 4 )

    Bottom Line: If your website and emails are silent, you're leaving money on the table! Its that simple.

    More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of incorporating multimedia into their online marketing strategy. It's a proven fact that multimedia more easily and effectively captivates your audience and grab's the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using multimedia in the form of video and/or audio advertisements increases conversation rates, buy rates as well as subscription rates for a product or service.

    If studies consistently show the advantage of incorporating multimedia into your online marketing campaign, then those who have not yet added multimedia to their advertising need to seriously rethink and reinvent their marketing strategy.

    "As traditional banner ads continue to decline in their effectiveness...leading companies..[will turn] to streaming media to juice up their online advertising. These initial trials are just the beginning of what industry experts believe will be a huge market...Streaming media has a 70% response rate for content, a 60% response rate for advertising information, and a 49% "buy" rate for online merchandise. (Source: Hostcentric Streaming Media: Industry Outlook)."

    When you look at the above statistics put together by leading authorities, can you really afford not to jump at the chance to use Multimedia as an advertising strategy?

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