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Why Content is King of Website Design
By: Amber McNaught
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    Table of Contents:
  • Why Content is King of Website Design
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    Why Content is King of Website Design

    (Page 1 of 3 )

    If thereís one thing that most web site developers can agree on, itís this: content is king. Thatís not, of course, to say that good design doesnít matter. It does.A good, clean design, which is easy to navigate and optimized for search engines is absolutely essential if you want your online business to be a success. When you get right down to it, though, visitors don't come to your website to admire it. It's content that brings them there, and it's content that keeps them coming back for more. Or not, as the case may be.

    Why website content matters

    The content of your website is important for lots of different reasons. Here are just two of them:

    1. It's your content which persuades a visitor to become a customer. If your text content is persuasive entertaining and informative, you'll find it that much easier to make a sale. If your content is poorly spelled, dull as ditchwater and reads like it was written by a four-year-old, your visitors won't be able to leave fast enough. It's that simple.

    2. Search engines love fresh content. A site which has regular updates will rank higher than a website which is completely static (all other things being equal), which is a persuasive reason for keeping your content fresh.

    So how do you get good content? Well, you have three basic choices:

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