When Something is Free Online
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What are consumer expectations when something is free?Realistically, consumers subconsciously assume free means free, and while that might be the initial intent rarely is it the case.
What Exactly Does Free Mean?
Realistically, consumers subconsciously assume free means free, and while that might be the initial intent, rarely is it truly the case.
Why do Companies Offer Things for Free?
Companies or individuals may promote a free offer or service for any number of reasons. From branding to ad revenue, companies often use "free" to attract attention or interest. As a consumer, it is important to realize what "free" might really mean.
Reasons Things Are Free:
Companies may offer something in exchange for a link back to their website. As the web becomes increasingly more competitive, linking can effect more than just search engine placement, and providing a product, service or information free of charge in exchange for a link can be a good business decision. Often, publishers will create articles like this one and make it available for syndication, with the stipulation being that the author resource box that follows the article remain intact, providing links back to the author's website. Bottom line, authors often make content available for syndication in exchange for links back to their websites, which they benefit from.
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