What you need to know about content freshness - So, get your...
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So, get your fundamentals brushed up first before you are fundamentally hurt!
Content freshness does not necessarily mean change of content
As discussed in the previous pages, content freshness can also happen even though nothing is changed in the copy of web pages per se. Content freshness is mistakenly believed to be the same as content change, but as a matter of fact, it entails a lot more things beyond this.
Let's have a cursory look at it:
It can involve structural or format changes
It also bears relation to the change/updating of anchor text.
It can be related to the change of keywords, keyword frequency or keyword density
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