What you need to know about content freshness - To elaborate it...
(Page 4 of 6 )
To elaborate it a bit more, content freshness is more related to content relevancy rather than mindless change of copy of web pages. It can be pretty difficult to digest the fact that you can make your web site fresh without altering its existing content all the time.
Changing your content drastically may misfire
Mind your moves if you are going for a massive content revamp. It is not at all about benefiting your webpages with regard to rankings, but of course, it is strewn with risk. If you wish to undertake content revamp on a large scale -- but in search engine friendly way -- it has to happen over a stable period of time.
Your apparent inability to do so will make search engines, especially Google think that there has been a change of ownership of the web site, and therefore, things like score, anchor text or the like are no longer valid. The situation is more acute wherein web site tends to talk on different themes as against the previous with fairly good chances of loss of placement ranks.
But the most dreaded consequence could be a possible Sandbox phenomenon. You are right if you raise this question why your web site would be trapped in Sandbox when this phenomenon is meant for newbies. Probably you are overlooking the fact that a sudden content revamp or a drastic change of content in one shot is likely to make Google think that yours is a new web site
Next: So, get your... >>
More Website Content Articles
More By Jase Dow
