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What you need to know about content freshness
By: Deepak Sharma
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    2007-05-08

    Table of Contents:
  • What you need to know about content freshness
  • Google's methodology to...
  • Understanding content freshness...
  • To elaborate it...
  • So, get your...
  • Content freshness not...

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    What you need to know about content freshness - Understanding content freshness...


    (Page 3 of 6 )

    Understanding content freshness

    Content freshness will be a fabulous thing to happen to web sites as it seems to be beneficial for the users because they will continually get an opportunity to have a look at information that might be useful for them, and web sites are expected to derive mileage in the search rankings. But things could get worse where the nature of web pages does not support much scope for change or updation.

    To validate my point, here are a few examples: web pages dealing with specific government policies, select scientific discoveries, known historical accounts, company policies, vision statements, etc., because they are to be there unless amended or modified. Some of them have minimal chances of modification like proved scientific theories, or unknown body of knowledge unless otherwise radical things take place.

    So, what about the concept or practice of content freshness in such cases? You can well conclude that content freshness which implies change of content is not applicable in these instances. Definitely, you got it right, and what you need to realize is the fact that content freshness is not confined to simply change of content, but encompasses a whole lot of things. At this stage, you should be able to distinguish between content change and content freshness.

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