What you need to know about content freshness - Google's methodology to...
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Google's methodology to determine the freshness of a page is based on "last-modified-since" feature, which itself is prone to inaccurate results.
Google still needs to have some reliable mechanism to figure out the originality or the source of content on the web pages, if content freshness is at all a key consideration.
Google's penalty for duplicate content/content scrapping evades many; whosoever is penalized is not hard hit. Although the websites disappear, or drop off the rankings, they seem to exist in the database and resurface as if nothing has happened. Google's much talked about Removal Tool probably needs a review.
Remember that above mentioned points do not negate the importance of content freshness provided it is done in the right manner. For this it is quite essential to know what it amounts to content freshness, and to know how it works better.
Let's proceed.
Next: Understanding content freshness... >>
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