What you need to know about content freshness
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The term content freshness is shrouded in mystery: It is always not only advisable but advantageous also to keep your eyes and ears open as to what is happening in the SEO world.What is most crucial is that one should be able to make sense out of Google's newest stipulations, policies, or guidelines. Unfortunately, what is at the helm of affairs when it comes to Google's ways of rankings and delivering search results is always subject to interpretation, analysis and judgment which may or may not be necessarily right. Worse still, there is no way out but keep on experimenting and exploring.
Google's advocacy of content freshness is one of such domains where much is pretty explicit, and much more is, sadly, pretty implicit or vague. Content freshness, as the name suggests, is something opposed to old, stale, obsolete content on the website and calls for latest, meaningful, regularly updated content. On the face value, it seems to be nice thing to happen to web sites, but indeed vagueness sets in the picture to understand how Goolge evaluates or rewards it, and whether it is really worthwhile to go for content freshness -- most important of all, in what ways. Let's understand its hits and flips sides.
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