What to Publish on your Website: Content Development - Are people interested...
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3. About Your Business
Are people interested in the current happenings in your business? Post news items on your website. Eg. "New branch in Gauteng"
4. About Your Product
What do your customers often ask you about? What are their uncertainties? If you offer a "complex" product, which requires much learning on the part of the consumer, a website is a great place to teach them! This in mind, you might not want to be too technical in your copy - tell them about the benefits, not the features.
A great way to clarify uncertainties is to publish a "Frequently Asked Questions" or a "Q&A" section.
5. Back to the Plan
Take a look at your marketing and / or business plan - what goals are you trying to achieve and how are you trying to position yourself in the market place?
6. Watch your competition
6.1. What are competitors offering through their website that you are not?
6.1.1. Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don't copy - enhance.
6.2. What are you offering on your website that competitors are not
This raises two questions:
6.2.1. Is the information you offer really satisfying? Does it need to be there?
6.2.2. And, if the information does give you a kind of competitive advantage, how can you capitalize on that?
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