What to Publish on your Website: Content Development
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Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.
For some, they simply don't know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.
1. Write what you know
Knowledge is power. Post articles to your website that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.
Everyone likes to be entertained.
For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.
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