What is Good Content - The Product...
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4. The Product
A website is the best place to offer elaborate products that would require learning on the part of the client. It’s important to tell them about the benefits instead of the features without confusing the visitors with technicalities; a “Frequently asked questions” section is a great way to solve this problem.
5. The Big Picture
Don’t forget about your marketing strategy, your business plan and your goals. Remember how you plan to place yourself and your business in the marketing world.
Next: The Competition... >>
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