What Is The Color Of Your Website? - Geographic Location...
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d. Geographic Location: Sometimes geographic location can change people’s interpretation of certain colors. For example, people that are living in a desert area tend to be more passionate toward bright colors from yellow to orange vs. people that are living in the mountains.
B. Why are they coming to your website?
a. That is a very important question which determines the mood and feeling of your visitors. For example, people go to a lawyer’s or a doctor’s website because they have a problem and they want to be FIXED. This means they are not really excited or happy about that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneys…etc.
As a designer, once you know your target markets then you can decide what color to choose to get the best possible outcome for your site. Sometimes you may end up changing some colors that you thought would be interesting to your visitors.
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