What Is The Color Of Your Website? - What color should...
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What color should you use when designing your website?
Before answering this question you should do some research about your target audiences and find out about their character, behavior, mood, emotion …etc. I’m not asking you to go and find each individual and interview them to find out their feelings and emotions. All you need to do is find the answer of these two questions:
1. What is the market segmentation that you are targeting?
a. Age
b. Gender
c. Culture
d. Geographic location
2. Why are they coming to your website?
Let’s take a closer look at these two questions.
A. Market Segmentation:
a. Age: What is the most appropriate color for the age group that your website is targeting.
b. Gender: Men and Women have different taste and they react differently to colors. For example, the color pink is more appealing to women.
c. Culture: Colors mean different things to different cultures around the world. People associate colors to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is associated with mourning and grief.
Next: Geographic Location... >>
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