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What Can User Ratings and Reviews Do for Your Site?
By: KC Morgan
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    Table of Contents:
  • What Can User Ratings and Reviews Do for Your Site?
  • This Space For Rent
  • The Popular Vote
  • Adding the R and R: Ratings and Reviews

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    What Can User Ratings and Reviews Do for Your Site? - The Popular Vote

    (Page 3 of 4 )

    There are many ways in which Internet users can vote on, rate, review or judge content they read and products featured on sites they visit. The online site Digg is one extremely popular method of content-voting (pictured above). On this site, users vote on a piece of content they like so that it will be displayed on Digg. Content receiving the highest number of votes will find special placement on the pages of Digg, making that content easy for users to find.

    Internet traffic is drawn to popular content thatís receiving a lot of votes -- and who wouldnít be? Content that receives a lot of votes beckons to readers who are searching for online distractions. But if you donít have a voting or rating system in place on your site, you canít take advantage of this or any other content-sharing sites.

    Digg isnít the only voting or rating system out there. Itís a good idea to put a voting system in place even when you have user-written reviews featured on your site. This way, customers can see the popularity or rating of a product at a glance. The Internet is often a place of quick, at-a-glance surfing, so users always enjoy what they can see and understand in moments.

    The more votes or the higher rating a product receives, the more likely it is to be sold. Customers will see the votes, note the popularity and in some cases may be much more likely to buy than they would if they just read a dry, technical product description.

    But how do you go about adding complicated things like user-written reviews and traffic-based voting systems on your site?

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