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WEBSITE CONTENT

What Can User Ratings and Reviews Do for Your Site?
By: KC Morgan
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  • Rating: 5 stars5 stars5 stars5 stars5 stars / 3
    2009-07-22

    Table of Contents:
  • What Can User Ratings and Reviews Do for Your Site?
  • This Space For Rent
  • The Popular Vote
  • Adding the R and R: Ratings and Reviews

  • Rate this Article: Poor Best 
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    What Can User Ratings and Reviews Do for Your Site? - This Space For Rent


    (Page 2 of 4 )

    Even the biggest and most popular selling sites online (a button from Amazon.com is pictured above) rely on customer reviews, allowing customers to offer their opinion and experiences to any product featured on the site. Some retail- or product-based Web sites may offer a mix of technical and user-written reviews to beef up their content and offer a more rounded approach to product descriptions. User reviews add an interactive feature to your site, compelling user participation. Interaction is a popular feature on the Internet.

    With one little button, traffic gets the opportunity to sound off and speak out - something they love to do. They get to contribute, and their opinions and advice may even help other users who are casually shopping for products and services online. Shoppers and buyers both get to benefit from each other with customer reviews. It may seem like a small feature to add, but it creates a whole new depth to the products and services you feature within your pages.

    Best of all, having customer-written reviews can mean there’s less content-writing work for you to complete. If your users are providing reviews and putting in their two cents, they’re also doing you a huge favor -- they’re adding new, fresh content to your site free of charge. More content creates more keywords. More keywords creates more traffic. More traffic means more people buying your products, and that means more revenue for your pocket.

    Starting to get a better idea of what user reviews and ratings can do for your site?

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