How does the site Gourmet Living that is focused on selling cooking items use content to promote their products and sell their wares? Gourmet Living uses recipes to draw in individuals interested in cooking. The topic (recipes) is clearly closely related to the products they are selling (cookware and gourmet cookbooks), additionally the recipes targets their potential audience, those with an interest in cooking. The Gourmet Living website uses additional food preparation tips and articles that discuss gourmet cooking to generate additional interest.