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WEBSITE CONTENT

Website not selling? Twelve questions you should ask yourself
By: Jase Dow
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    2005-04-25

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  • Website not selling? Twelve questions you should ask yourself
  • Does your website...
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    Website not selling? Twelve questions you should ask yourself


    (Page 1 of 3 )

    So your website is getting visitors, but not enough are buying. A common online problem, unfortunately. Here are twelve common faults found with websites that don't sell.

    If you answer no to any of them, you need to take action.

    1)Does your text focus on emphasizing the benefits and the results the customer will get from purchasing and using it?
    Sales copy needs to be focused on the benefits to the end user, not on the features of the product. List the features, and then translate them into benefits the customer will get. Move away from "our Widget does this, this and this.." to "You will soon be doing this .."

    2)Does your website convey enough strong benefits?
    Brainstorm to come up with a list of benefits. Rank them in order of importance. Then mention them in order throughout the text, best first. Summarizing them with bullet points too also works great.

    3)Does you text stimulate the emotions?
    People buy with the heart not the head - so try and stimulate emotions - use words to paint a picture of life after they've bought your product " Imagine the freedom of no more back pain..." or "...money worries could soon be a thing of the past, and you could soon be taking those exotic vacations...".

    4))Does the headline grab and draw you in?
    You've got to try to stop them dead in their tracks with the headline. Use the best benefit of your product, and create interest so they read on. Make it hard hitting, but not unbelievable.

    5)Do you have a call to action?
    People put off decisions, even if they're 90% sold on your product, they may still decide to "sleep on it". Don't let them have time to forget - give them an incentive to purchase now - discounts, bonuses etc.

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