Web Site Content Ideas for Webmasters - Class action lawsuits...
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Class action lawsuits are great for this purpose. In my work as an IT Manager I occasionally get legal papers detailing the settlement of class action lawsuits that affect my industry. There is nothing more boring than reading the details of a class action lawsuit settlement. In most cases I am required to read and then follow up on the class action claims in a given lawsuit. I find that by pulling out the steps to claim a settlement and paraphrasing the cause and effect of the lawsuit in plain english I not only have quality revenue generating web site content but can provide a useful document for my customers that saves them time. Keep an eye on the news either locally or nationally. Any subject that that might need clarification or opinion is an opportunity for you to generate original content for your web site.
Look for new keywords that spur ideas for additional web site content - When you don't know what to write about try putting in keywords related to subjects you know about or for which you already have web site content. Many keyword generator tools exist on the web and these typically spit our new and related keywords or phrases that might get those creative juices flowing again. Some such as the Overture bid tool will tell you the relative worth of the keywords. This will help you prioritize your ideas.
Compare Something. This is my favorite. Take two choices and provide your web site visitors with additional information so they can choose between the subjects. I do this a lot with travel web sites especially resorts and hotels that are related. This works especially well if the two things you compare are owned by the same company and are not competing. Simply do the research to provide the differences and let your visitors decide which to choose from.
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