Web Content Strategy 101 - One way to...
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One way to get regular content updates for your site is to start a blog, a "web log" in which you write your thoughts and post news. The one disadvantage is that many web users are getting tired of blogs, which are often not well written and contain more opinion than information. Search engines, too, seem to be featuring blogs in their results less often.
Identifying a Content Provider
Ever wonder how Bill Gates keeps the MSN and Microsoft sites so content-rich? Doesn't he get RSI from writing a thousand or more pages a day?
You guessed it: Bill Gates does not write the content for any of the Microsoft websites. Nor should you write all your own content. All successful website owners have someone else write a large part of their content. This person or company is called a "web content provider."
Your web content provider has to be a person or company with proven experience writing content for the web, rather than just print content. Ask to see writing samples. You might even ask if you can commission just a single page to start with, for evaluation purposes.
In short, your web content is too important to leave to chance. Make sure you have a strategy for getting the best content. Contact a content provider to develop a web content strategy today.
Written by: Shawn Hickman
Web Site: http://www.4cornersflorida.com
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