Web Content Strategy 101 - What Kind of...
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What Kind of Content to Use
So, which of the four kinds of content should you use on your site? Ideally, all four. That way you'll maximize the amount of quality content your site can have.
Just be careful not to rely too heavily on free-reprint content. If most of what's on your site isn't original to you, you'll suffer in credibility, both with your visitors and the search engines.
Here's a good starter content strategy:
One-quarter free-reprint content.
One-quarter content contributed by visitors.
One-quarter originally written content you let other sites reprint in exchange for a link to your site.
One-quarter originally written content you do not redistribute.
Scheduling Content Updates
Search engines, especially Google, seem to give pride of place to sites that regularly update their content. Regular content updates also give visitors a reason to return.
In short, if you have thirty web pages worth of content this month, it's better to post one page each day rather than put them up all at once. To make sure you do this, schedule an hour each day for updating your site's content.
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