Web Content Strategy 101
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Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site.
Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed.
Web Content Strategy Components
There are four basic ways you can get content for your site.
Free-reprint content that you can publish on your site in exchange for putting a link to the authors' site under the article. The main benefit of this kind of content is that you can build up your site quickly.
Original content contributed freely by your visitors, such as message boards and guestbook-style comments. The main advantage of this content is that it costs nothing and gives you insight into your visitors. The disadvantages are low quality and the constant vigilance needed to police it for misbehavior.
Original written content that you allow other sites to republish in exchange for a link to your site. This content is usually informational articles, whitepapers, and sometimes, press releases. Exchanging content is an essential component of getting links to your site.
Original written content that's exclusive to your site. You should have some content that you hold back from republication, to avoid giving visitors or search engines the idea all your content can be had somewhere else. This can include FAQs, "about us" pages, case studies, testimonials, and other content that other sites would not want to reprint anyway.
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