Web Content Mass + Keyword Optimization + Links = SEO - Still, keyword optimization...
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Still, keyword optimization can really help you get traffic from searches not on competitive keywords. While you may never rank number 1 for "finance," you may still show up tops for a search on "household finance rent federal tax deductions" if you have that phrase somewhere in your content. Such non-competitive searches make up a very large proportion of total web searches.
Web Content Keyword Optimization Checklist:
There are four legs to keyword optimization:
Keyword Research and Selection
You need to identify keywords searched on by your target audience. Use tools such as those offered by WordTracker and Yahoo Search Marketing (formerly Overture).
There are two big pitfalls to avoid:
* "Negative keywords" that look relevant but are not really searched on by your target market. For instance, "website copy" is a synonym for "website content," but most people searching on "website copy" are looking for software that copies an entire website to the hard drive for offline browsing.
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