Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site - You MUST have...
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You MUST have a killer opening line.
Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper…or if you’re feeling adventurous, take a gander at the tabloids in the grocery checkout. You’ll see some pretty interesting headlines AND as corny as they sound, they SELL like crazy!
Here are 3 examples:
.....“How to lose 15 pounds in 15 days”
..... “How to meet the love of your life!”
7 secrets… (any number will do)
.....“7 secrets to attracting better clients”
..... “21 secrets of master coaches.”
If and Then… “If you have an itchy scalp, then get Head & Shoulders.”
GO HEAVY on the BENEFITS.
List all the benefits of doing business with you and OVERCOME OBJECTIONS. When you’re finished with your spiel, give a clear and concise CALL TO ACTION.
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