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WEBSITE CONTENT

Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site
By: Donna Payne
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    2005-07-12

    Table of Contents:
  • Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site
  • Why waste your...
  • You MUST have...
  • For example...

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    Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site - You MUST have...


    (Page 3 of 4 )

    You MUST have a killer opening line.
    Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper…or if you’re feeling adventurous, take a gander at the tabloids in the grocery checkout. You’ll see some pretty interesting headlines AND as corny as they sound, they SELL like crazy!

    Here are 3 examples:

    How to…
    .....“How to lose 15 pounds in 15 days”
    ..... “How to meet the love of your life!”

    7 secrets… (any number will do)
    .....“7 secrets to attracting better clients”
    ..... “21 secrets of master coaches.”

    If and Then… “If you have an itchy scalp, then get Head & Shoulders.”

    GO HEAVY on the BENEFITS.
    List all the benefits of doing business with you and OVERCOME OBJECTIONS. When you’re finished with your spiel, give a clear and concise CALL TO ACTION.

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