Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site
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Here’s the single most important part of your website: YOUR WEB COPY!And remember: Your website isn’t about YOU, it’s about THEM!
Again, it's NOT about you, it's about THEM!
*Note: May I add, this is an area where most of my clients get stuck…If you find yourself at a total loss when it comes to writing, please let me know.
Write/gather/compile; prepare copy for your main pages:
• Answer questions.
Frequently asked questions woven into your copy will give your visitor confidence in you because you answered their concerns right away. Think of questions you’ve been asked and document them providing the most detailed and complete answer you can. This will save you lots of time in the future.
• Focus on the ~pain~ your prospect is experiencing.
Your client is looking for someone to take away their pain or help solve their problem. What’s bugging them? What keeps them up at night? Why are they looking for you? If you don’t get in touch with your prospect’s emotions they are not going to connect with you, or hire you. Give a positive outcome for each pain they have.
• Your copy needs to be as specific and clear as possible to the kind of client you want to attract. Why?
TO WEED OUT THE WRONG TYPE OF CLIENTS, that’s why! (what an amazing idea... eliminate the tire kickers immediately!)
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