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We English - a nation of (RSS) shopkeepers
By: Steve Hawker
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    2007-06-07

    Table of Contents:
  • We English - a nation of (RSS) shopkeepers
  • Having made my...
  • First, too few...
  • Recently, for example...

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    We English - a nation of (RSS) shopkeepers - First, too few...


    (Page 3 of 4 )

    First, too few of the big merchants have understood the power of marketing via RSS feed and affiliation. These sluggish retail giants, many with a long-standing presence on English high streets, are missed by those of us with neighborhood corner shops. We want to pass business their way, for a small commission. So, take note please big merchants, the costs of setting-up and maintaining RSS feeds, and paying us small commissions, are far outweighed by the value of increased sales.

    It seems that some of the 'giants' have been caught off-guard by the cost-effectiveness of this new technology and approach to marketing in combination. It's simply a matter of them re-writing their product lists in XML and offering the coded feeds to affiliate networks. When they do so, I suggest humbly that they seek out networks offering small shopkeepers like me an unlimited number of feeds at no cost, and that they avoid studiously any 'exclusive' deals.

    Some merchants are quicker to exploit new technologies than others; that's the way markets work. The most agile survive: the least agile suffer. This creates an opportunity for small and medium sized merchants who are inherently more agile than larger competitors. We English shopkeepers, need them to master RSS technology and affiliation quickly, to plug the gaps in the market left by big merchants.

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