We English - a nation of (RSS) shopkeepers - Having made my...
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Having made my selections (of merchant and product), I download the RSS feeds. This is an elegant process, whereby the software checks to see if I already have the ordered products in stock at the desired levels, fills my shelves if I haven't, and removes any stock that's past its 'sell-by' date. There are no delivery drivers to monitor; no pallet trucks to push; no returns documentation to fill in. What's more, my merchants do most of the merchandising for me: offering me up-to-date photographs, product descriptions, prices and so on, as part of their feeds.
Within an hour, I've re-stocked my shop with fresh, desirable produce. Of course, that's not the end of my joy. Oh no, the rest of my day is spent in gleeful bookkeeping, marketing and so on; the kind of pleasures undertaken elsewhere in retail management. Thankfully, my wholesalers do much of the data management for me, which makes bookkeeping easier. The suppliers meanwhile send me special offers by email, which is akin to entertaining sales reps. in real world shopping, I suppose.
I've just painted a very rosy picture of the modern English shopkeeper. It sounds like an idyllic way to earn a living. Yet, being an English shopkeeper largely reliant on RSS feeds does have its frustrations.
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