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Video Bytes From The Web
By: Jim Edwards
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    Video Bytes From The Web

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    Handheld Video: Apple Computers recently announced the addition of a small video screen to its new iPod, the perennial favorite portable MP3 music player.

    Apple's announcement comes as no surprise to many "expert" market watchers, but their stock did go up about 10% within days of the announcement.

    Though certainly not the first handheld video player on the market, it carries the power of Apple's iTunes distribution channel behind it.

    That means instead of getting a video player and then searching for content to play on it, users of the new video iPod can easily download and play their favorite videos, TV shows and more from the already hugely popular iTunes service.

    For information marketers and small business owners, this means a whole new world just opened up for video content distribution.

    Home video enthusiasts will also benefit because of the ease with which you can now share high quality video with friends and family.

    The iPod plays not only Apple's proprietary QuickTime video format, but the newer Mpeg 4 video format which offers a much higher compression rate (and smaller video file sizes) than previous formats.

    Though others partially paved the way, the age of handheld video finally arrived.

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