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Using RSS: When It`s Ok To Keep Up With The Jonses
By: Scott Lindsay
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    2006-10-18

    Table of Contents:
  • Using RSS: When It`s Ok To Keep Up With The Jonses
  • Building Links...
  • The School of...

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    Using RSS: When It`s Ok To Keep Up With The Jonses


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    “Peer pressure has many redeeming qualities. It is the pressure of our peers, after all, that gives us the support to try things we otherwise wouldn't have.” - Bill Treasurer

    Really Simple Syndication (RSS) feeds have a feeling of being en vogue. You know, the type of feeling that has you jumping into the river just because your friends are. The kind of thing your mother warned you about.

    The truth is RSS feeds are sweeping the Internet community, but for reasons far greater than peer pressure.

    Businesses involved in online marketing are fast discovering the value of making their site information RSS compatible. Savvy online business owners are finding that the application of an RSS feed provides a win-win scenario. You win because clients return to your website time after time, your client wins because they receive information from you based on their own set of preferences. In the end it is a relatively hands-free way of building trust with your client.

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