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Use C Navigation for Your Visitors
By: Justin Pinkus
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    2009-03-06

    Table of Contents:
  • Use C Navigation for Your Visitors
  • Serious Navigation Issues continued
  • Strategies of C navigation
  • Advantages continued

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    Use C Navigation for Your Visitors - Strategies of C navigation


    (Page 3 of 4 )

    One of the golden rules of web designing is the strategy referred to as C navigation. Simply put, C navigation is the technique of placing the index and menus of a web site in a manner that they cover the top, the left and the bottom section of a web page. This placement results in the formation of a C, from which the strategy derives it name.

    C navigation is a perfect tool to fight off the disadvantages of a poorly-piloted web page. A number of sites have followed this pattern over the years and achieved success. This is also why today, most web browsers come to expect links and menus placed in this design. Sites that have undergone home page renovations and adopted the C navigation pattern have experienced an immediate positive effect on the sales of the product.

    It is also highly recommended that the C navigation approach be maintained on all the pages of a web site. Viewers are not receptive to change; they want to concentrate on the product rather than solve a jig saw puzzle. So keeping the same trend and pattern right through the entire site provides the browser with an ease and comfort that offers the best setting for a conversion.

    Why you should use C navigation

    The need for C navigation is therefore extremely high. A few points listed below elaborate on why a website should adopt the C navigation pattern.

    Increase in sales - There are sites that have reported a 50 percent increase in sales after undergoing a home page renovation that involved not only the graphics and the content, but also the navigation of the page. C navigation makes it easy for website visitors to look around the site, and therefore conveniently make the purchase by concentrating on the product; it doesn't leaven them groping around looking for links. It is therefore no wonder that more conversions are possible from the same number of browsers that were visiting the site before the change in the navigational approach was adopted. So one of the most important reasons for adopting C navigation is the immediate increase in converts that the pattern demonstrates.

    Common and expected - C navigation is a pattern that has established a reputation for itself. Web users, both old and new, have come to expect the web page tabs right on the top of a web page. Drop-down menus and tabs are expected to cover the top, the left and the bottom section of a web page. Not finding these tabs at their pre-determined places tends to confuse the browser. It is like expecting the steering wheel of a car and its other controls to be in a particular place. Not finding them there could baffle the driver and even cause an accident. In the case of a web site, this accident occurs in the form of a lost sales opportunity. So another important reason for C navigation to be adopted for a website is satisfying the browser's expectation of finding it there.

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