Use C Navigation for Your Visitors - Serious Navigation Issues continued
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Can't find, can't buy - A huge drawback of poor navigation on a website is the immediate loss of sales that the situation gives rise to. Unless the prospect is able to reach the product and learn about its benefits, it is unlikely that he/she will purchase it. Important tabs like the "buy" button, the "about us" page and other such information must always be available for the prospect, so as to be able to move towards closing the deal.
Repel the prospect towards the competition- Unable to find what he/she is looking for, the prospect is going to leave the website and move on to another provider. So despite attracting the prospect with advertising techniques toward your site, a badly-planned site will lose the prospect and therefore waste the revenue spent on the advertising process.
In short, a site that is not planned well will immediately translate into a diminished conversion rate. Despite investing in a sound and effective advertising strategy, the website owner will be unable to reach the desired sales target. A complicated website will ruin the changes of increasing the Internet commercial activity of any business venture.
It is therefore imperative that the design of a website is developed while keeping in mind the basic rules of web navigation and planning. While websites can be developed at almost no cost these days, by adopting any one of the several DIY web builders available on the net, it is the intricacies of web page planning for which web designers charge large amounts of money. Knowing where to place the various links and tabs on a home page and every other subsequent page of a web site is the trick to developing an effective site.
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