Triple Your Traffic with Top Keyword Strategies - Choose the Best...
(Page 2 of 3 )
2. Choose the Best Keywords for Targeted Traffic
As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for “log cabin” were finding the site than those who were looking for “log furniture” or “log beds”. We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before—not to mention a much better conversion rate.
What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.
You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.
3. Optimize Keywords Within Your Website
Once you have evaluated the best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of the keywords, and set them as links whenever we could.
You’ll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that the first few sentences of the text on a page should include your top keywords. These might seem like very simple steps to take, but the payoff can make the difference between being on the first page—or second—for your desired terms.
Next: Reap Good Results... >>
More Website Content Articles
More By Jase Dow
