Triple Your Traffic with Top Keyword Strategies
(Page 1 of 3 )
Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only “Phase One” of the process. You must also make the most of the keywords you have.
Traffic to my log furniture site has doubled and nearly tripled in the past month and a half. Much of the credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on the topic and made a number of changes to my website. And voila! Increased traffic (and sales) are the proof of the pudding for me.
Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:
1. Set Your Sights on Attainable Keywords
If my log furniture site was competing for the word “furniture”, I would be competing with the “big boys”. While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.
Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.
The number “5000” next to a keyword in Overture’s search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment.
For example, the term “log bed” is searched for 4673 times per month on Overture-powered sites, while the term “log furniture” is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for “log bed” for the past month, but “log furniture” has been a harder nut to crack. As of this writing I am number #18 for “log furniture”, which is not where we want to be but a whole lot better than where we used to be.
Next: Choose the Best... >>
More Website Content Articles
More By Jase Dow
