The RSS Promise for Internet Users
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The RSS promise for end-users is simple:--> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what's new and without having their online subscriptions interfere with their personal and business e-mail communications;
--> complete control over their content consumption, including a quick, easy and reliable mechanism to unsubscribe from content they do not wish to receive;
--> the ability to receive breaking news as it becomes available, without having to wait for a monthly, weekly or daily recap sent to their e-mail addresses;
--> the certainty of actually receiving the content they want, without the fear of it being stopped by spam filters on the way;
--> the ability to receive rich-media content directly to their desktops, including audio and video content;
--> the promise of providing the tools to make their lives easier, including receiving critical content updates as soon as they become available.
These points are not simple enhancements, but important advancements that can fundamentally change how Internet content is consumed. Furthermore, these points themselves prove why marketers need to start implementing RSS now!
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