The Power of Taglines: Take My Tagline Test! - The logo/tagline...
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The logo/tagline power combo
I love logos and taglines, especially for small business marketers because when you combine a great logo with a great tagline, you have a powerful marketing combo that can communicate a lot in very few words in a very small space.
And, because you can use them on every piece of communication about your business you have the opportunity to imprint them into your prospects' minds by repeated exposure that doesn't have to cost a lot of money.
Great taglines are possible on a small budget. Granted we think of big-name advertisers when we think of memorable slogans, but you don't have to spend big bucks to get a great tagline.
The first step is to create a strong, strategic marketing foundation for your product or service. You must also truly understand what is unique and valuable about your product or service. And, you must have a very clear picture of what you want to communicate about your product or service to your prospects. With this information and some creative brainstorming you too can have a memorable tagline.
Once you have one, USE it everywhere!
Include your tagline with your logo on every piece of communication or marketing you put out and you too will be able to create top of mind awareness among your prospects and customers.
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