The Power of Taglines: Take My Tagline Test! - An often repeated...
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Tagline: an often repeated phrase associated with an individual, organization, or commercial product.
Slogan: a phrase expressing the aims or nature of an enterprise or organization.
The two most important parts from each of these definitions are:
1) an often repeated phrase
2) expressing the aims or nature of an enterprise
The power of a great tagline
Think about the taglines you know and remember. They communicate something unique, valuable and memorable about the brand they represent. And they are always included in any communication about that brand. You see the logo and there's the tagline right there with it. They are often catchy. Easy to remember. Descriptive. Clever. Fun. Short and sweet.
Best of all, they help you remember a brand and the ONE thing that company wants you to remember about that brand. And that is the power of a great tagline.
Taglines make you top-of-mind
Your goal as a marketer should be to achieve what we call in the marketing world "top of mind awareness." Simply put, this means you want your product or service to the be the FIRST one thought of by your prospects when they are considering a purchase in your product or service category. Because odds are, if they think of you first, they'll buy from you.
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