The Power of Taglines: Take My Tagline Test!
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An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it. Do any of the phrases below ring a bell?
See if you can identify which companies each of the following taglines belongs to. You'll find the answers at the end of the article. But before you read ahead to get the answers, take a few minutes to test the power of taglines yourself by naming the brand each of these top-ranked taglines belong to.
1) Have it your way
2) Is it in you?
3) The quicker picker-upper
4) Just do it
5) It's everywhere you want to be
6) Drivers wanted
7) When it absolutely, positively has to be there overnight
8) Finger lickin-good
9) Because I'm worth it
10)Let your fingers do the walking
So what exactly is a tagline?
When it comes to marketing, one of the most powerful tools you can use to build your brand is a tagline or slogan. The two terms are pretty much interchangeable. I tend to use the word tagline. Following are definitions for both terms:
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