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WEBSITE CONTENT

The On Site RSS Feed - The Output Side of RSS Feeds
By: Richard Keir
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    2006-10-19

    Table of Contents:
  • The On Site RSS Feed - The Output Side of RSS Feeds
  • Feeds live on...
  • You can use...

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    The On Site RSS Feed - The Output Side of RSS Feeds - Feeds live on...


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    Feeds live on content. A static feed, one where the content is not changing, is not going to do much for your site. Feed readers can track items and feed build times. RSS feed directories do the same thing.

    Why exactly would you want your own RSS feed? To assist in getting your pages indexed. To reach new customers. To build traffic. To gain backlinks.

    These days an RSS feed is becoming an indispensable part of site marketing. The use of RSS readers and aggregators continues to increase. And it will continue to grow as the use, availability and popularity of RSS-enabled browsers, like FireFox and soon Internet Explorer, increases.

    RSS feeds that update and ping (send a notification of a newly built or modified feed to ping sites such as pingomatic.com, which in turn notifies additional sites) are a draw for spiders, they include deep links to your sites inner pages, they can be picked up and subscribed to by users and syndicated on other sites. You can add them to RSS feed directories for even more exposure.

    Unfortunately there is no single solution that will quickly and easily build an RSS feed for any site. Site structures vary a great deal and many sites will have pages that shouldn't be in the feed. Some sites lack meta keywords and meta descriptions - or the meta descriptions are unsuitable for a feed since they are nearly identical on all pages.

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