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The Malcontent of the Term Mobile Content
By: Bob Roth
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    Table of Contents:
  • The Malcontent of the Term Mobile Content
  • There are four...
  • Now that we...
  • So, where does...
  • Mobile search is...

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    The Malcontent of the Term Mobile Content - So, where does...

    (Page 4 of 5 )

    So, where does this term “mobile content” come into play? I believe that you can shorten the above statement to read, “Mobile search is the process of locating mobile content via a mobile device.” For this case, the definition of “mobile content” must add “mobile information” to its list of attributes.

    But, that is not what I would do.

    What does the consumer think? I took a quick poll of 10 non-mobile search types, where I simply asked them to define the four phrases that we’ve been discussing. I realize this technique will not go down in the annals of mobile research, but if there is one thing to take from it – every single person defined a “mobile download” the same way, while fewer than half stated a definition of “mobile content” similar to that in Wikipedia.

    I am not content with the term Mobile Content. Let’s get rid of it.

    I have been dealing with these terms over the past several months as we have been redesigning the 4INFO web site in an effort to address these types of issues. It didn’t occur to me to write this post until I read a statement by the Pondering Primate earlier this week where he said, “Every time we hear the phrase ‘mobile search’ let’s replace it with ‘mobile info.’”

    At first, I whole-heartedly agreed with him. Then, I turned around to resume testing 4INFO’s new Mobile Downloads Search service and realized that “mobile search” is more than just locating “mobile information.” It is also the location of “mobile downloads” now that 4INFO has this service in beta.

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