The Malcontent of the Term Mobile Content - Now that we...
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Now that we have these definitions in front of us, letís look at the industryís current definition of Mobile Content. [per Wikipedia]
Mobile content is any type of media formatted for mobile phones, like ringtones, graphics, games and movies. The use of mobile content has grown dramatically. Ringtones, for instance, are currently (2005) the most widely used mobile media forms. A mobile game is a piece of content that is installed on mobile phones so that the user can play the video game right no their mobile handset. A wallpaper is simply a graphic that is formatted to fit the screen of hand held devices, mainly cell phones.
At 4INFO, we define the remaining terms as follows:
A mobile download is a piece of content (ringtone, wallpaper, game, audio, video, etc.) that is transferred from a host location to a mobile device.
Mobile information is comprised of the categories of services that we provide via our suite of search channels, such as local directory, sports scores, fantasy stats, weather, flight schedules, movie times, and stock quote searches, to name a few. These impart knowledge through communication with our servers.
Therefore, mobile search is the process of locating mobile downloads and mobile information via a mobile device.
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