The High-Traffic Site: If You Build It,Visitors Will Come - Web 2.0
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Speaking of what users want, Web 2.0 features and applications will go a long way toward driving plenty of traffic to your site. Web 2.0 is considered to be the next generation of the Internet, and many sites are joining the revolution. In essence, Web 2.0 is simply applications and features which give Internet users a more interactive experience. Whether you know it or not, you probably see these interactive features every single day you go online.
Streaming video and online forums are two examples of popular Web 2.0 applications which allow users to actually interact with the sites they visit, and/or with each other. Simply including a tool which allows traffic to comment on your posts can be an exciting feature for visitors. By allowing them to interact with the site and each other, you’ll make visitors feel like they’re really contributing to the site -- and you’re giving them a lot of great reasons to keep coming back for more.
You’ve built a great Web site, so why aren’t you getting the levels of traffic you want? There are other ways to drive traffic to your site, and they have very little to do with learning code and adding features.
Take advantage of programs like pay-per-click to bring more visitors to your pages. With pay-per-click, you choose certain keywords you’d like to associate with your site and then create links which are displayed on search engines when those keywords are used. You pay a small fee when one of these links is clicked by a searcher. Pay-per-click is only one effective form of online marketing.
Use marketing campaigns to create even more traffic for your pages. Direct mail, in the form of email marketing, can be very successful online. Many companies invest in flashy banner ads and other visual stimuli to promote their pages -- and, by extension, bring in high levels of traffic. Major sites advertise outside of online mediums, placing ads on television, radio and print media venues as well.
The most effective form of marketing, be it online or otherwise, is word of mouth. Give your users a pleasant experience, and make yourself accessible through online comment forms and other contact information so you know what your visitors want. Make your pages pleasing to look at, easy to read and simple to navigate, and you’ll make your site great. Word will spread, and visitors will follow.
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