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The High-Traffic Site: If You Build It,Visitors Will Come
By: KC Morgan
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    Table of Contents:
  • The High-Traffic Site: If You Build It,Visitors Will Come
  • Optimization
  • Navigation
  • Web 2.0

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    The High-Traffic Site: If You Build It,Visitors Will Come - Navigation

    (Page 3 of 4 )

    When you have a lot of keyword-rich content thatís optimized for the search engines, chances are youíre going to notice an increase in your traffic. But if the visitors who come to your site donít enjoy your pages, youíre only defeating all your own hard work and effort. Content doesnít necessarily make your site great; it just makes it a little easier to find. Getting traffic is great. But now you have to keep them there. 

    Even if your site offers very little else, offer easy site navigation. This is most easily achieved through links, toolbars and frames. By creating frames on your siteís pages, you can keep a list of easily-accessible links on one part of the page while visitors view different content in the main frame. Creating frames on your pages is relatively simple if you know the proper code. Many sites also offer page-building features which allow you to place frames and other navigational devices by very simply clicking a few buttons. If you need to write the actual code, however, it will look something like this:


    <FRAMESET COLS="25%, 75%">

    <FRAME NAME="B" SRC="Web address 1" resize="yes" scroll="auto">

    <FRAME NAME="A" SRC="Web address 2" resize="yes" scroll"auto">


    This code will go on the first main page of your site, the entry page your visitors will see before they begin deciding which pages they want to view. Youíll notice that the code calls for two separate addresses (these will refer the code to pages you have created). The first frame address will be the navigation area; this should be, in essence, an entire page of links which will help users find specific areas of your site. The second frame address will point to pages inside the main frame. Youíll put this code on the entry page, so Web address 2 should point to the entry page itself. Web address 1 will refer to the page of navigational links you create; be sure to take size into consideration when you design this page.

    You can also play with the size of your frames by changing the percentages, or adding new frames. Assign them the next letter in an alphabetical sequence and make sure to assign a percentage. This is the amount of room the frame will take up on the page. All frames must add up to 100%.

    You donít have to use frames for site navigation, though it does help. If you donít like the look of frames or donít want to fool with the code, you can simply place links throughout your pages so itís easy for users to find what they want.

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