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The High-Traffic Site: If You Build It,Visitors Will Come
By: KC Morgan
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    2008-08-27

    Table of Contents:
  • The High-Traffic Site: If You Build It,Visitors Will Come
  • Optimization
  • Navigation
  • Web 2.0

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    The High-Traffic Site: If You Build It,Visitors Will Come


    (Page 1 of 4 )

    You’ve put a lot of thought, time and energy into your Web site. Here’s the problem: no one ever visits to see all that effort. Learn how to create a high-traffic site and learn how to give your existing pages a much more commanding Web presence. If you build it, visitors will come.

    Search Engines

    Search engines truly are the driving force behind any and all traffic on the Web. By simply typing in a few words, Internet surfers receive a long list of results. They are links to pages; they are possibilities. If you’ve ever used a search engine, you know that you rarely, if ever, stray from that first page of results.

    On that first page is exactly where you want your site to appear -- and the higher up on the list, the better. Want traffic? Then what you really want is the search engines to notice your site. But in order to appear in page results, your site has to have one all-important feature: content.

    Catchy Content

    If search engines are the driving force behind traffic on the Web, words are the driving force behind search engines. For you, and your goal of creating a high-traffic site, this means one thing: content. The more of it you have on your site, the better off you are.

    Content doesn’t necessarily mean words, though the words you have on your site will truly be the backbone of the entire thing. When trying to drive more traffic to your site, your first concern should be words; everything else can come later.

    So, how can you add more words to your site? Many, many sites these days now feature blogs. Highly popular and extremely rich in content, blogs are frequently-updated online diaries which can cover any topic. Blog about your life, the lives of celebrities, the financial market, politics -- anything you like -- and this will create a ton of content for your site. But, there’s more to traffic (and content creation) than blogging.

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