The Fine Art of Keyword Density - Dense Enough for You?
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You've written the content and created the pages. You've diligently analyzed your keyword density to see how you measure up. Now you know exactly what your keyword density is. Great. So, how does this help you again?
Once you know the keyword density of any page, you have a clear-cut understanding of what search terms people will use to find this particular piece of your site. You can clearly see what words and phrases you should build any META tags around, and you can clearly see what you should type into search engines to find your site.
Why not go ahead and do it? Type these phrases into your search engines of choice to get a real idea of where your site stands. This way, with your own two eyes, you can see exactly where your page ranks in the results when compared to all those others who use your words and phrases.
Now that you know which pages are the most popular, why not analyze their density as well? You'll see how they compare to your own percentages, and you'll know what you need to do to take the top slot (or hang onto it) with the search engines. Since keyword calculators are so easy to use, this creates very little extra work and helps you target and tailor your content for your audience.
Achieving Keyword Density
All the calculators and all the tools in all the online world won't help you when it comes to actually creating the content. The down side to all this is that you have to do the work of writing the content, or hiring others to write the content, before you can start fine-tuning it for traffic purposes. Always remember that achieving keyword density begins with the writing process.
Keep keyword density, and the key words and phrases you hope to use, in mind when creating online content. Be sure to repeat those important phrases within titles and subtitles as well as within the body of paragraphs, as this helps to improve density percentages with the search engines.
Even as you focus on the words which will drive your traffic, don't neglect the rest of your content. Keep your pieces entertaining and informative to increase your odds of attracting readers. Having dense, keyword-rich articles is all well and good, but you want to get visitors to linger on your site. Poorly-written articles, albeit highly dense, will only turn them off.
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