The Fine Art of Keyword Density
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For those who understand the finer points of search engine optimization, the term keyword density is nothing new. You know that the better your keyword density, the better your chances of getting hits. But is it possible for your density be a little too good? What’s the perfect blend of content with keywords?
Every word online can be potentially searched by popular engines like Google and Yahoo. Sites which features the most occurrences of the words that are typed into the search string will appear at the top of the list of results. It all boils down to one principle, one goal: achieving good keyword density.
But what is good keyword density? Many talk about it, but few seem willing to define it. There are a ton of tools you can use to analyze Web pages, articles, even popular words -- all of it designed to help you achieve hits. All of it is designed to help you achieve good keyword density. But is there a way to achieve perfection in your pages, that perfect blend of prose and prone-to-be-searched words?
"Good" Keyword Density
There is no distinct source on the subject of good keyword density; none of the search engines have offered a report on the topic, for example. However, if your pages achieve a level of three to seven percent for any combination of sensible words, you're doing fairly well. Keep trying to up the stakes -- but tone it down a little if you start getting too close to 10 percent. It's always a good idea to include other words within your content. If you've achieve a density of 10 percent or higher, it's time to re-think your process. Go too high on your keyword density, and the search engines will see your site as "spammy" and ignore it.
In other words, there's no hard and fast definition for "good" keyword density. In fact, all search terms have varying levels of popularity, so it would be impossible to point to a single number and say that it's good enough. Work on achieving a high keyword density, and forget everything else.
With a high percentage of keywords to content, you know that your site is bound to show up on the results. Once you know more about analyzing density, you can learn how to use your new-found density knowledge to one-up your word competitors.
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