Taking the Easier Route to Generating RSS Subscribers - On this page...
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On this page you should explain in easy-to-understand terms what RSS is, how your visitors can use it and how they'll benefit, and then provide links to some RSS readers and again links to your RSS feeds.
This page will be instrumental in telling your visitors about RSS and helping them subscribe to your feeds.
And of course, the feeds themselves and the RSS presentation page should be promoted in prominent locations on your website, especially directly below your e-mail e-zine subscription box and, if you're publishing topic oriented feeds, next to their respective topics on the site, just as Lockergnome.com is doing.
B] TRANSFORM AN RSS FEED IN TO XHTML
Having a link to an RSS presentation page right next to your RSS subscribe button does aid visitors in learning about RSS and helps them to subscribe, but it still doesn't solve the problem of a user actually clicking on an RSS feed button. That will still result in the visitor getting heaps of code he really won't know what to do with.
Going one step further, you can use XSL Transformations to make sure that the feed can in fact also be displayed in a browser (without making it useless for an RSS reader as well) ... and that with some additional information and instructions, such as a brief overview of RSS and a quick explanation on how the user can subscribe to this feed via an RSS reader.
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