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Taking the Easier Route to Generating RSS Subscribers
By: Rok Hrastnik
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    2006-06-02

    Table of Contents:
  • Taking the Easier Route to Generating RSS Subscribers
  • On this page...
  • I don't want...
  • David Battino at...
  • When the user...
  • Using RSS Autodiscovery...

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    Taking the Easier Route to Generating RSS Subscribers


    (Page 1 of 6 )

    RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button.

    In most cases your browser will simply display the XML code of the RSS feed ... which does not go far in making internet users comfortable with RSS.

    Heck, if you didn't know what RSS was and clicked on an RSS button only to get a page full of code you don't understand, would that aid in turning you in to an RSS user?

    Probably no. And much worse, you'd probably never consider clicking on one of those buttons again, at least not any time soon.

    Consequently, if as a marketer you're trying to generate RSS subscribers, simply using an RSS subscribe button is the worst way to go for you and for the RSS industry as a whole as well.

    So, what alternatives are there?

    a] CREATE AN RSS PRESENTATION PAGE

    If you're trying to generate RSS subscribers from your site and are targeting audiences that might not be familiar with RSS, you need at least a basic presentation of what RSS is on your site, and you need to link to that either directly from the RSS subscribe button or from a location right next to that button, like you can see on the MarketingStudies.net example.

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