Small Business Podcasting Demystified
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Much has been written lately about the subject of podcasting. Podcasting is a very powerful small business tool but, some are kept away because it all sound so technical.
In this article I will attempt to simplify the subject.
Letís start with the Podcast definition from the growing resource wikipedia: What is a podcast - http://en.wikipedia.org/wiki/Podcast
The definition provided by wikipedia is a good place for you to start but let me just add my take. A podcast is little more than an audio file (usually an mp3) placed on a website and combined with an RSS file that allows people to subscribe and automatically download any new content recordings.
>From a technical standpoint, thereís nothing really too complicated about podcasting so donít think this is some geeky tech stuff. From a marketing standpoint, I didnít get too excited about the concept until Apple decided to make a podcast directory a primary component of iTunes. When that happened the market for podcasting on any subject imaginable was born.
Podcasts are typically published with a blogging tool like Blogger, TypePad, or MovableType. If you already use one of these blog services, creating your podcast is as simple as linking to your audio files and using a service like FeedBurner to automatically convert it into a podcast friendly feed. (More on that in a minute)
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