Sites Not Based on Text-Based Content - One Phrase, or Two?
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Don’t complicate things by thinking up twenty different keyword phrases for your site if you can avoid it. In many cases, the theme or message of your site will be simple enough to convey in a few short keyword phrases -- even one or two will suffice if there’s a big enough market for that phrase.
No one knows your site better than you, and you know where your main keyword focus lies. If your site is dedicated to ringtones, as in the above examples, don’t simply target that word alone. Instead, focus on short phrases where possible, as this often achieves better results with the search engines. Download free ringtones instead of just ringtones will likely draw in much more traffic.
This phrase (or phrases) should appear on your main page more than once, even throughout other pages of your site, but always give these words natural placement and flow. You may be using words for the sake of the search engines, but never forget these phrases will also be read by people, so make it readable.
You won’t need to swamp your site’s content with text-based content just to make it accessible to the public. In the Flycell example used above, the word ringtones appears on the main page 21 times, including META tags. Other keywords include wallpapers, flycell and mobile.
Every market is different, and not every Web site attempts to appeal to the same audience. Know who you’re trying to target, and know what words they might use to find what you offer. Look at the pages of your competitors and note the words used, to get a better idea of where you need to put your own focus. Find places to put this text so that the real content of your site still stands out. After all, you’re not offering lots of text, but something altogether different, so never fail to make this clear and make your main content the real star of the site.
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