Sites Not Based on Text-Based Content - Grabbing the Search Engines
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What’s your site about? What does it offer? Why is it different from all those other sites out there? You have to know exactly how to answer these questions, and how to present those answers to the public.
Every one of these questions should be addressed right on the main page. You want to put a lot of attention into this part of the site, because this is the page you want search engines to find most of the time. From here, you’ll direct visitors toward pages containing the real “meat” of your site. From here, your traffic should be able to easily jump to wherever they need to be.
Grab the search engines through the main page, and you’re definitely working toward having a successful site. Unfortunately, you will need to use some words -- but there’s no need to start writing a blog about it.
Your main page is your own; make it as simple or complex as you like. Some main pages are a mass of ads, links, images and colors. Others may be very plain, containing very few words.
Flycell (http://www.flycell.com/, pictured above) is one site offering a rich main page. Bright pictures assail the eyes, while bold links invite exploration.
Affordable Ringtones (http://www.affordableringtones.com/), in contrast, offers a much more simplistic design. One bold graphic and four actual words of text against a blue background -- a very muted effect.
The difference between the two is this: Flycell appears on the first page of Google results for the word ringtones, while Affordable Ringtones appears on the seventh. The difference, of course, is the amount of times the keyword phrase (in this case, ringtones) appears on each page.
Now, you have to spend some time thinking about the word or words users might try to find what your site offers.
Next: One Phrase, or Two? >>
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